In the late 1960s, Georges Canguilhem introduced the concept of 'scientific ideology'. This concept had not played any role in his previous work, so why introduce it at all? This is the central question of my paper. Although it may seem a rather modest question, its answer in fact uncovers hidden tensions in the tradition of historical epistemology, in particular between its normative and descr...

through uncovering the underlying elements of language, this research aims to reveal the hidden layers of meaning in press texts in the framework of a critical discourse analysis. having used socio-semantic features of van leeuwen's model (1996), this paper has studied, qualitatively, 40 issues of four iranian persian publications for a period of two months, from july 22 to september 21, 2011. ...

The authors argue that Wilkinson's model omits important variables (social class) that make it vulnerable to biases due to model mis-specification. Furthermore, the culture of inequality hypothesis unnecessarily "psychopathologizes" the relatively deprived while omitting social determinants of disease related to production (environmental and occupational hazards) and the capacity of the relativ...

This study analyzes how teens represent themselves through their profile photographs on a popular nonymous chat site. Using visual content analysis methods, we analyzed 400 profile photographs, controlling for the self-reported gender and the apparent race of the photographic subject. The analysis finds significant differences in gaze, posture, dress, and distance from the camera according to g...

A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic o...

The history of the colonial world is interpreted differently by western historians and “nativist” historians and ethnologists. The colonialist perspective of history often disregards an entire phase of history before the colonial period, exalting the colonialist enterprise. On the other hand, ethnologists and native historians stress indigenous sources of history, including oral accounts. The p...

In this paper, I present a narratological approach to the BioShock trilogy of games. I look at three narratological levels as they relate to space. At the level of the storyline, a large part of the game revolves around the piecemeal construction of the narrative of the game space – the narrative of the player's avatar is developed alongside the narrative of what happened to the space he is mov...

According to Stuart Hall’s theory of encoding and decoding, an audience member, based on their individual ideological perspectives, can read media texts in one of three ways: dominant, negotiated, or resistant. Hall’s theory, however, also implies that the producer will always encode a dominant or hegemonic message. Given semantically messy texts like music videos, however, producers now have t...

This article takes semiotic as a practical approach toward the study of advertising. An attempt has been made in this research to investigate the ideology or hidden languages in two 'OMEGA' watch ads which selected from time magazine issued 2002. Advertisers believe that a very crucial way to a successful advertisement is the use of photographic style. It may play a major role in catching the a...